Fashion designer Simon Porte Jacquemus has become quite the talk on instagram since announcing he was “opening a shop, Avenue Montaigne in Paris on the 27”. No more was needed to be said to provoke an avalanche of comments and rumors on the potential opening of the label's very first store.

Jacquemus seems to want to take things to the next level with this new project on Avenue Montaigne, which could be a trial for a future store or at least, it confirms the brand's desire to open its own shop in the City of Light sometime soon.