Paul Smith Launches First Ever Home Fragrance Collection.

by - 15:52:00

British fashion brand Paul Smith is continuing to diversify its range of products by introducing its first collection of diffusers and scented candles, following the recent launch of Paul Smith 'Home'. Available since August, the home decor line offers a selection of decorative cushions, blankets and towels.
Paul Smith
The designer's personality, memories, favorite places and specific moments of his life served as inspiration for this collection consisting of four fragrances that offer an "olfactory journey" into the world of Paul Smith, who launched his eponymous brand in 1970 with a small store in Nottingham. 

Available in small 240g candles (75 euros), large 1kg candles (235 euros) or 250ml alcohol-free diffusers (125 euros), the fragrances were designed by two IFF (International Flavors and Fragrances) perfumers, Céline Barel and Meabh McCurtin, together with the British designer. The selected ingredients were sourced from LMR (Laboratoire Monique Rémy), a specialist in natural raw materials.
The inaugural home fragrances collection will include four scents inspired by the designer’s motif of vibrant colors and statement design that will launch in stores and online in September 2022. PAUL SMITH
"The creative process didn't end with the fragrances. I was always very keen to place a lot of focus on the design of the vessels themselves. I really enjoy the combination of color and light in the containers and I hope they will become keepsakes in their own right," explained Smith.

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