PUMA x Modibodi Activewear Collection.

by - 11:54:00

PUMA and absorbent apparel brand, Modibodi, have collaborated to design a new patent-pending period activewear collection. Launching this month, the range will help women, girls, and people who menstruate to feel comfortable and confident playing sports and being active during their period. 
As part of the campaign, a series of Period Pep Talks have been developed, alongside world-class female athletes – designed to encourage women and girls to stay in athletics. 
The range combines Modibodi’s patent-pending Activewear Technology with expertise from PUMA and consists of two styles of activewear: leggings and cycle shorts with both styles available in two colors: aubergine and black
PUMA x Modibodi Period Activewear Collection Aims to Keep Women and Girls in Sports.
This is the second installment from the PUMA x Modibodi collaboration, after launching their first period and leak-proof underwear range in May. 
“With 50% of girls experiencing discomfort from disposable menstrual products like pads and tampons when participating in sport or physical exercise, we felt it was important to design a range of leak-proof activewear that would make playing sport on your period more comfortable, more protected, and more possible than ever,” says Erin Longin, global director running and training business unit, PUMA. 
Period Pep Talks have been created in response to a globally commissioned report that uncovered one in two girls quit sports due to periods. The talks feature world-class athletes including NRLW star, Tiana Penitani, European sprinter, Jodie Williams, and former professional race car driver, Naomi Schiff, who directly address young girls and teens who are considering leaving the sport they love due to puberty and menstruation. The athletes share their own stories and experiences to help encourage girls to keep their heads in the game.

The PUMA x Modibodi activewear collection is available in selected stores and online at Modibodi.com and Puma.com. 

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