Featured: Discover Loro Piana's Spring/Summer 2024 Campaign
With an evocative commercial shot on location in Japan, Loro Piana ushers in the spring of 2024. Photographer Mario Sorrenti captures the delicate harmony between nature and artistry in his images, which feature models Awar Odhiang and Selena Forrest dressed in the newest offerings from the upscale label.
The ad showcases flowing silhouettes, such as a body-enveloping blue cocoon cloak, contrasted with the luxurious knitwear's luxurious textures, expertly styled by Aleksandra Woroniecka. Every item demonstrates the brand's dedication to excellence and personifies the peaceful minimalism that is fundamental to Japanese design.
The campaign's images are a fusion of light and texture that have been carefully planned behind Sorrenti's lens. The naturalistic backgrounds of rural Japan combined with the softness of knit techniques produce an elegant story that flows naturally through every picture.
The campaign's narrative is subtly enhanced by the subtle elegance of stylist Damien Boissinot and makeup artist Lisa Butler, who let the models' inherent beauty speak for itself. This subtle style is a reflection of Loro Piana's concept of refined naturalness, which is evident in the spring collection's very weft and weave.
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