Casablanca Spring Summer 2024 Campaign Featuring Maty Fall, Mumin Jangani Shot By Jordan Hemingway.
Casablanca ushered fashion enthusiasts into a cutting-edge world in the spring of 2024, when the vivid pulse of African history blended seamlessly with the refined elegance of Parisian flair. When their most recent collection was unveiled, it was a shining example of modern design with a strong historical connection. It captured the spirit of the cinematic grandeur of a bygone period while adding a contemporary twist that was very Casablanca.
The partnership with movement director Meshach Henry and acclaimed photographer Jordan Hemingway was essential to this immersive experience. Together, their creative energy produced a set of photos captured in the ancient Parisian film studios that harken back to the golden period of African cinema. This ad skillfully combined Casablanca's distinctive aesthetic with the nostalgia of mid-century African cinema.
The partnership with movement director Meshach Henry and acclaimed photographer Jordan Hemingway was essential to this immersive experience. Together, their creative energy produced a set of photos captured in the ancient Parisian film studios that harken back to the golden period of African cinema. This ad skillfully combined Casablanca's distinctive aesthetic with the nostalgia of mid-century African cinema.
Ola Oluebiti's ensembles, which included models like Maty Fall and Mumin Jangani, reinvented classic cinematic icons in a way that was inclusive and modern. The casting emphasized diversity and upheld Casablanca's philosophy of reinterpreting the past to motivate the present.
The skillful efforts of set designer Olivia Aine, lighting designer Quentin Ameziane, makeup artist Anne Sophie Costa, hair stylist Karim Belghiran, nail artist Cam Tran, and casting director Holly Cullen further enhanced the visual story. Carefully designed, every component came together to form a whole immersive experience that perfectly encapsulated Casablanca's SS24 Campaign.
The skillful efforts of set designer Olivia Aine, lighting designer Quentin Ameziane, makeup artist Anne Sophie Costa, hair stylist Karim Belghiran, nail artist Cam Tran, and casting director Holly Cullen further enhanced the visual story. Carefully designed, every component came together to form a whole immersive experience that perfectly encapsulated Casablanca's SS24 Campaign.
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| Casablanca Spring Summer 2024 Campaign featuring Maty Fall, Mumin Jangani (Models), Jordan Hemingway (Photographer), Ola Oluebiti (Wardrobe Stylist), Anne Sophie Costa (Makeup Artist), Karim Belghiran (Hair Stylist), Charaf Tajer (Creative Director). |
Casablanca keeps reinventing luxury fashion under the creative direction of Charaf Tajer by fusing cutting-edge design with cultural storytelling. This collection demonstrated the brand's continuous conversation between the local and the global, as well as between the past and the present. It also featured superb craftsmanship.
The Spring Summer 2024 Campaign, which celebrates diversity, innovation, and the timeless power of fashion narrative, serves as a tribute to Casablanca's imaginative approach as it forges ahead. It captures the spirit of Casablanca's dedication to honoring tradition while daringly moving forward and making a lasting impression on the fashion industry.
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