Irina Shayk is the face of the Missoni spring-summer 2024 campaign, which captures the inventive ideas and lively attitude of the time. The ads, which feature Shayk in a reflecting setting with mirrors all around to depict the dynamic and multifaceted quality of the prints, were shot by Drew Vickers.

The series, which was designed by Filippo Grazioli, combines modern and traditional elements. Shayk presents a zig-zag print design in another eye-catching ensemble, its colors and patterns evoking the boundless possibilities of spring and summer days.

The silhouette is casual but elegant thanks to stylist Lorenzo Posocco's choice of white open-toed heels. This season's campaign heavily emphasizes accessories, with sculptural jewelry giving Missoni's designs a modern twist.