Swarovski Unveils It's Spring/Summer 2024 Collection

by - 10:01:00

 Embracing the essence of Venus and the popular mermaidcore style, Swarovski's Spring/Summer 2024 campaign takes viewers on an amazing voyage into mythology. Supermodels Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion are part of the campaign, which brings this aquatic vision to life with a series of striking studio shots shot by renowned photographer Steven Meisel.
Swarovski Unveils It's Spring/Summer 2024 Collection
Under Giovanna Engelbert's artistic direction, Swarovski presents its most recent collection, which draws inspiration from the fascinating depths of the marine world.

Engelbert gives the ad a contemporary touch by reimagining the ageless Venus myth, speaking to modern concepts of grace, elegance, empowerment, and inventiveness. 
Swarovski Unveils It's Spring/Summer 2024 Collection
The models, who represent these ideas, display stunning jewellery made of pearl and crystal from Swarovski that is embellished with nautical themes like starfish and seashells. The collection's deep colour scheme, which includes tones of pink, blue, and silver, reflects the tranquil serenity of the sea, strengthening the campaign's thematic resonance.
Swarovski Unveils It's Spring/Summer 2024 Collection
The choices made by stylist Karl Templer, who expertly embodies the aquatic concept, provide even more coherence to the campaign's overall style. The mermaid illusion is completed by hairstylist Guido Palau and makeup artist Pat McGrath with wet-look haircuts and dewy makeup, capping off a campaign that showcases Swarovski's jewellery expertise as well as its dedication to capturing the imagination via themed storytelling.
Swarovski Unveils It's Spring/Summer 2024 Collection

Swarovski Unveils It's Spring/Summer 2024 Collection

Swarovski Unveils It's Spring/Summer 2024 Collection

Swarovski Unveils It's Spring/Summer 2024 Collection







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