As part of an important collaboration, Hanni, a NewJeans member, has been appointed as UGG's worldwide ambassador for 2024, ushering in a new era for the brand with a colourful campaign. With this partnership, UGG's newest collection—which includes the Venture Daze Clog and Slide—is unveiled, along with summertime favourites like the GoldenGlow and Stratus Sandals. The ad reimagines daily rituals as a sequence of singular, daring experiences that are all coordinated and carried out by Hanni.Hanni expressed her enthusiasm for the partnership while thinking back to her early experiences with UGG. "UGG is a brand that I have grown up with and has sentimental value for me. It's a dream come true to be their Global Ambassador. I am really grateful and want to share my passion for UGG with everyone," Hanni said.