As part of an important collaboration, Hanni, a NewJeans member, has been appointed as UGG's worldwide ambassador for 2024, ushering in a new era for the brand with a colourful campaign. With this partnership, UGG's newest collection—which includes the Venture Daze Clog and Slide—is unveiled, along with summertime favourites like the GoldenGlow and Stratus Sandals. The ad reimagines daily rituals as a sequence of singular, daring experiences that are all coordinated and carried out by Hanni.
A major partnership between the well-known footwear company and the K-pop sensation has been announced with the announcement of Hanni from NewJeans as the new worldwide ambassador for UGG. The UGG spring 2024 marketing campaign, which showcases a variety of shoes, marks the beginning of this collaboration.


