The creative Chemena Kamali's Pre-Fall 2024 collection for Chloe presents a modern interpretation of the brand's signature free-spirited femininity. Presenting her "beginning collection," which will be available in June, Kamali reveals an alluring fusion of classic refinement and modern flare that redefines what a Chloe wardrobe should represent.As pre-fall collections are being shown more and more in the world of fashion, Chloé's choice to present its pre-fall line following its autumn runway collection seems like a calculated move, reiterating Kamali's wish for her first Chloé show to be a daring declaration of purpose. Rather of following the traditional method of introducing the collection to consumers behind closed doors, Kamali's pre-fall offering has the same energy and passion that characterised the brand's legendary March display during Paris Fashion Week.
As soon as one walks into Chloe's bright, fun showroom, Kamali's contagious enthusiasm envelops them, perfectly captured in her effortlessly stylish outfit of wide-legged denim and white trainers with a beautiful blue silk shirt. Kamali, who wears golden snakes on her wrist and fingers, personifies Chloe's style, which is a fluid blend of comfort and refinement.
Because Kamali feels that Chloe should represent the uniqueness of its customers, the Chloe wardrobe is a reflection of her own style. With an emphasis on utilitarian chic, the 'starting collection' reintroduces Chloe's characteristic pieces, which include outerwear, tailored pieces like blouses and trousers, but with a contemporary twist. The trench coat with detachable cape, a striking item that effortlessly transitions from day to night, epitomises Kamali's dedication to utility and adaptability.
Kamali embraces timeless shades of black and white, reverting to a basic palette evocative of the late '70s, when Karl Lagerfeld oversaw the ready-to-wear division. Shades of tawny and nude complement these wardrobe essentials, bringing back Chloe's timeless connection to subtle elegance. Signature accents like zigzag lace trim on blouses and scalloped borders on skirts pay respect to the brand's rich history while giving every item a modern touch.
According to Kamali, the Chloe wardrobe is a representation of real-life events and a blank canvas that allows users to portray who they truly are. Kamali embraces an instinctive and organic approach to design, shunning overly refined aesthetics in favour of items that radiate genuineness and connection. As she succinctly puts it, "What I think the Chloé wardrobe should look like" symbolises an empowering attitude that invites people to accept their individuality without imposing it.

Chloe sets off on a voyage of self-discovery with its Pre-Fall 2024 collection, honouring the timeless charm of carefree femininity. Under Kamali's direction, the brand becomes a shining example of sophisticated style, providing a modern take on its recognisable heritage while staying faithful to its timeless core.