Carine Roitfeld, who styled the ad, went for a simplistic elegance, using the swimsuits with simple outfits so that the patterns would stand out. This selection highlights the distinct style of SKIMS, stressing ease combined with a sophisticated flair.
This minimalism is wonderfully complemented by Kim's beauty style. With her damp hair and dewy, sun-kissed makeup, she looks stunningly beautiful for the summer. With prices ranging from $36 to $94, the line is nonetheless affordable and makes swimsuits available to a wider range of people.
Kim Kardashian is no stranger to this tactic; she has already combined elegance and approachability in her Stretch Satin line and as the face of the Balenciaga Closet advertising campaign.