For Spring Summer 2025, Ralph Lauren revisits a place that has long embodied his vision of American elegance—the Hamptons. Captured by photographer Alasdair McLellan and interpreted on film by director Jacob Sutton, the campaign, aptly titled Ralph’s Hamptons, is a visual love letter to East Coast leisure, reimagined through the lens of timeless sophistication.

Following last year’s runway presentation in the same serene enclave, this season deepens the narrative. For Lauren, the Hamptons represents more than a destination—it is a deeply personal muse. “It has been home, my refuge, and always an inspiration,” he shares. That sentiment ripples through each image and frame, from vintage convertibles nestled among white fences to the breezy spontaneity of barefoot elegance along the shoreline.

The campaign fuses stillness with motion, nostalgia with modernity. Men in classic tuxedos lounge beneath vast blue skies, while flowing silhouettes dance in sunlit winds—each scene painted in soft hues and natural light. It’s a portrait of Americana distilled into its most romantic form.

Sutton’s film elevates this narrative with orchestral grace, capturing intimate close-ups and expansive vistas that mirror the collection’s duality: quiet luxury and spirited freedom. The result is both aspirational and intimate, echoing the Ralph Lauren philosophy of dressing not just the body, but a way of life.

With Ralph’s Hamptons, the brand reasserts its role as a storyteller of heritage, aspiration, and enduring style—where every summer is not just a season, but a state of being.