Chloé’s High Summer 2025 collection is a sunlit meditation on softness—emotional, tactile, and visual. Under the direction of Chemena Kamali, the campaign channels a quiet romance grounded in the house’s enduring codes of femininity, effortlessness, and nostalgic grace.

Photographed by David Sims and featuring the iconic Claudia Schiffer, the visuals unfold within airy interiors that echo the golden cadence of French summer cinema. There’s a sense of stillness in motion, with garments that breathe and sway, captured at the intersection of memory and modernity. Lucia Pieroni’s delicate approach to makeup and Paul Hanlon’s undone, natural hairstyling complete the mood with an effortless refinement that mirrors the collection’s tonal elegance.

The clothing is built on craftsmanship that speaks in whispers. Lightweight silks, broderie anglaise, and crochet form a wardrobe that feels intimate, sun-washed, and enduring. Draped slip dresses, sheer blouses, and wide-leg cotton trousers embrace the figure with quiet fluidity. A palette of ecru, sand, and honeyed neutrals grounds each look in elemental warmth and ease.

                                Img Source – Kendam