In Ermanno Scervino’s Spring/Summer 2025 campaign, fashion becomes memory, and beauty unfolds like cinema. Starring the ever-enigmatic Natalia Vodianova, captured through the lens of Luigi Murenu and Iango Henzi, the campaign is a mood—intimate, reflective, and quietly powerful. Set within the ephemeral hush of a sunlit hotel room, the atmosphere feels both suspended and cinematic, echoing the sensual realism of 1970s European film.

This season, Scervino offers a deeply nuanced vision of femininity—rooted not in spectacle, but in suggestion. Vodianova, barefaced and unguarded, channels a kind of elegance that is instinctual, not imposed. Her presence slips between strength and softness, solitude and allure, embodying a woman who dresses for no one but herself.

The room is more than a backdrop—it’s a metaphor. A transient space turned sanctuary, where vulnerability and presence coexist. In this liminal zone, the SS25 collection materializes as a second skin: weightless, textured, and unapologetically sensual. Each piece is a study in craftsmanship and contradiction. A corset-inspired cotton shirt tempers architecture with airiness. Valenciennes lace lingerie is recast as outerwear—at once intimate and insurgent. A dévoré floral jacket echoes distressed denim, while a printed scuba piece toys with illusion and tactility. These garments don’t just clothe the body—they narrate it.

Lloyd Simmonds' restrained makeup and Gonn Kinoshita’s lived-in hair styling heighten the campaign’s emotional resonance. Together, they allow Vodianova’s naturality to surface, crafting a portrait of the Ermanno Scervino muse who doesn’t perform beauty—she lives it.

This is not fashion for the moment. It is fashion in dialogue with feeling, with freedom, with presence. Ermanno Scervino SS25 invites us to inhabit our contradictions with grace and to find clarity in the softly spoken. It is a quiet revolution, where sensuality meets structure, and style becomes a form of storytelling.