ADAD CampaignAMIfashionFashion BrandFashion ShowLuxury FashionParisRUNWAY SHOWSPRING SUMMER 2026Spring Summer 2026 Collection
Ami Spring Summer 2026 Collection: Everyday Elegance in the Heart of Paris
For Spring Summer 2026, Alexandre Mattiussi offered a quietly compelling counterpoint to the season’s grand theatrics. Eschewing Paris’s palatial backdrops, Ami staged its show in the Place des Victoires, just steps from its Marais atelier—an intentional return to roots that spoke volumes. Here, against the bronze statue of Louis XIV and beneath an ominous Parisian sky, the brand reaffirmed its ethos: effortless elegance for real life.
The collection was a study in contemporary ease, grounded in silhouettes that were generous, relaxed, and imbued with a sense of casual confidence. As storm clouds loomed, lightweight windbreakers fluttered into place and tailoring loosened its grip, revealing Ami’s deft hand at balancing utility with refinement. Boxy blazers, oversized shirtdresses, and flowing Bermudas captured a fluid, genderless appeal, proving that real-world dressing need not sacrifice style.
Mattiussi’s color palette felt freshly awakened—sun-washed neutrals punctuated with surprising jolts of green and yellow. These hues, never garish, lent the collection a quiet optimism, evoking the nuanced charm of Paris street life in summer. Seventies references rippled through the collection via pointed collars, suede overshirts, and lean coats, interpreted with a lightness that sidestepped nostalgia in favor of reinvention.

Material choices—cotton poplin, crisp linen, raw denim—anchored the looks in tactility and wearability. Nothing felt overly precious, yet every piece carried an unmistakable polish, proving Ami’s signature lies in the harmony between function and finesse.
Closing the show with a slogan tee that read “Thank You for Being a Friend”—equal parts charming and cheeky—Mattiussi punctuated the collection with a message of inclusivity and sincerity. Whether nodding to nostalgia or community, the gesture encapsulated the mood: a celebration of connection, of clothes that speak softly but resonate deeply.
In a season driven by spectacle, Ami stood out by stripping things back. Spring Summer 2026 didn’t need a grand stage to make a statement—it found power in familiarity, beauty in the everyday, and poetry in the streets of Paris.
Img Source: Kendam
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