Under the new creative direction of Mario Arena, Joseph steps confidently into a new era—one steeped in heritage, texture, and identity. The Resort 2026 collection is not just a seasonal offering; it’s a soulful reintroduction, where the spirit of Morocco meets the brand’s archival British modernism, filtered through Arena’s personal and professional lens.

Departing from the neo-minimalism that has defined recent seasons, Arena draws inspiration from the Moroccan roots of Joseph founder Joseph Ettedgui. The result is a vivid palette of “bazaar” tones—paprika, cinnamon, olive, and pomegranate pink—each echoing the heat of the sun, the shadows of souks, and the reflective stillness of stone courtyards. These colors do more than decorate; they evoke a sense of place.

Shrunken silhouettes dominate the collection, exuding quiet sensuality and modern ease. Arena's focus lies not only in form but in feeling. The tactile landscape of the collection is a masterclass in fabric storytelling: reptilian-glazed lambskin, weightless yet plush fuzzy cashmere, supple double-faced satin, and intricately woven silk jacquards all speak to a designer deeply attuned to material expression. Arena’s past at JW Anderson, Nanushka, and Christopher Kane shows in this mastery—but here, it’s more introspective, more personal.

There’s a reverence for Joseph’s ‘90s DNA—seen in the reimagined tailoring and grounded layering—but everything is elevated by nuanced detail. Nowhere is that more apparent than in the accessories. A single motif—a coffee bean, humble yet universally recognizable—anchors the jewelry and garment hardware alike. From earrings to zipper pulls, belts to buttons, the bean becomes a tactile signature, subtle yet instantly Joseph. It’s a poetic gesture toward both intimacy and recognition.

Arena’s first full collection for Joseph feels like a quiet revolution. It doesn't shout for attention but invites you in close, asking to be felt, touched, understood. Resort 2026 marks not only a reawakening for the brand but a re-rooting—a luxurious embrace of where it’s been, and a bold step toward where it’s going.