In a masterful fusion of heritage and contemporary refinement, Max Mara unveiled its Resort 2026 collection within the storied walls of La Reggia di Caserta in southern Italy. This extraordinary showcase, held on June 16 and 17, 2025, coincided seamlessly with the opening of Pitti Uomo in Florence—an intentional gesture that reaffirmed Italy’s enduring prominence on the global fashion stage.

Set against the palace’s Baroque and Neoclassical splendor—its sweeping staircases, manicured gardens, and gilded interiors—the presentation captured the house’s unwavering dialogue between tradition and modernity. This continued a signature approach under creative director Ian Griffiths, whose recent shows have transported Max Mara to Venice, Stockholm, and Lisbon, each chosen for its cultural gravitas.