Max Mara unveils its Holiday 2025 campaign as an intimate winter reverie, unfolding within a dreamlike interior dusted with softly falling snow. Captured through the refined lens of Jean-Baptiste Talbourdet-Napoleone, the imagery reveals a poised yet playful vision of the season, where cinematic lighting and quiet opulence set the tone. At the center of this enchanted world is Dorit Revelis, whose presence feels both effortless and knowing, guiding the narrative with understated allure.

In a masterful fusion of heritage and contemporary refinement, Max Mara unveiled its Resort 2026 collection within the storied walls of La Reggia di Caserta in southern Italy. This extraordinary showcase, held on June 16 and 17, 2025, coincided seamlessly with the opening of Pitti Uomo in Florence—an intentional gesture that reaffirmed Italy’s enduring prominence on the global fashion stage.

For Fall Winter 2025-2026, Max Mara reimagined its iconic coat-centric aesthetic through a poetic exploration of strength, sensuality, and quiet rebellion. Ian Griffiths, the brand’s creative director, looked to the fiercely independent women of the Bloomsbury Group—writers, artists, and intellectuals who defied convention in the early 20th century. Their spirit of defiance and artistic freedom informed a collection that balanced masculine tailoring with fluid, romantic elements, crafting a wardrobe for the modern intellectual with a rebellious streak.

 Max Mara’s 2024 brand values campaign is a profound tribute to its storied legacy. Celebrating the essence of the renowned Italian fashion house, the visual series, masterfully captured by Oliver Hadlee Pearch on the vibrant streets of London, radiates an undeniable dynamism. The Max Mara woman, embodied by model Bibi Breslin, is portrayed as a figure of unstoppable momentum and undeniable presence.