ADAD CampaignfashionFashion BrandFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONMuruaWINTER 2025WINTER 2025 COLLECTION
Murua Winter 2025 Collection: Urban Edge Meets Sculpted Femininity
Murua steps into Winter 2025 with a commanding expression of neo-feminine energy, delivering a collection where architectural silhouettes, moody textures, and streetwise poise intersect in bold harmony. Known for its contemporary take on urban sophistication, the Tokyo-based label leans into its signature edge—redefining cool-weather dressing through an empowered, sculptural lens.
The lookbook channels a city-born attitude: sharp lines softened by tactile contrasts, minimalism punctuated by detail-driven drama. Oversized outerwear serves as the season’s armor—structured yet fluid, rendered in matte wool, crushed velvet, and vegan leather. Shoulders are broadened, waists cinched, and hems hover just above the knee or puddle at the floor, creating tension between formality and fluid rebellion.
Tonal layering plays a key role in shaping silhouettes. Off-whites, espresso browns, oil-slick blacks, and slate grays form the backbone of the palette—infused with the occasional jolt of burnt sienna or frost blue to elevate the monochrome mood. Texture is the collection’s quiet power: ribbed knits, faux fur trims, and crinkled patent details add visual depth while preserving Murua’s urban precision.
Tailoring is cut with an intuitive sense of ease. Cropped blazers with asymmetrical closures, extended-sleeve shirts, and paneled skirts nod to classic menswear while feeling innately feminine. Meanwhile, wide-leg trousers and slouchy knits evoke a lived-in cool, perfect for transitioning between seasons and city rhythms.
Accessories echo the collection’s mood—chunky boots, sculptural earrings, and matte leather gloves complete the looks with utilitarian polish. Together, the pieces tell a story of movement, intention, and self-definition.
With Winter 2025, Murua reinforces its vision of womanhood: expressive, intelligent, and unapologetically forward. It's a wardrobe built not just for the cold—but for navigating the world with confidence and clarity.
Img Source: Kendam
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