ADAD CampaignfashionFashion BrandFashion CollectionFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONREADY TO WEARREADY-TO-WEARSPRING SUMMER 2026Spring Summer 2026 CollectionTONY WARD
Tony Ward SS26 Ready-To-Wear Collection: Beneath the Tide
For Spring/Summer 2026, Tony Ward unveiled a ready-to-wear collection that drifts between myth and memory, a meditation on Atlantis, not as a lost civilization, but as a reflection of our own fragile world. Presented through a poetic lookbook titled “Beneath the Tide”, the collection explored what remains when beauty, power, and transience converge. It was not about escapism but about how elegance endures, reshaping itself like sand and light beneath the water’s surface.
The garments themselves moved like whispers of the sea. Organza ruffles and mousseline layers rippled across gowns with ethereal ease, while embroidery bloomed across fabric like coral reclaiming ancient ruins. Pleats twisted with the unpredictable rhythm of ocean currents, and taffeta folds captured the slow drift of waves. The craftsmanship, always the heartbeat of Ward’s aesthetic, was devoted less to opulence and more to motion, creating silhouettes that shimmered like reflections in tide pools.
Color, too, carried the emotional rhythm of the collection. Ocean blues and aqua greens met lilac, quartz pink, and the gentle radiance of silver and gold, forming a palette that embodied both serenity and transformation. Each tone mirrored the sea’s duality, its calm and its current, its surface beauty and hidden depth.
Each dress felt discovered rather than designed, as though it had surfaced from the ocean floor, time-worn yet eternal. The glimmering beadwork and sequined motifs resembled artifacts of memory, evoking stories whispered through salt and silence. Ward’s genius lay in his ability to balance grandeur with fragility and precision with poetry, revealing that true beauty is not fixed but fluid.
In the end, “Beneath the Tide” spoke of the endurance of beauty that survives its own fading and of dreams that shimmer long after they’ve submerged. Like Atlantis, Tony Ward’s vision reminds us that what is lost can still glow beneath the surface, waiting to be rediscovered in the light of imagination.
Img Source: Kendam









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