Saint Laurent unveils its Fall 2025 campaign with a cast that feels like the modern pulse of the maison. Shot through the intimate, cinematic lens of Gray Sorrenti and guided by Anthony Vaccarello’s unmistakable direction, the campaign brings together an exceptional lineup: Hailey Bieber, Rosé, Liu Wen, Bill Skarsgård, Song Jia, Anok Yai, Binx Walton, Loli Bahia, Bukwop Kir, Jesse Sachet-Dufraisse, Grace Hartzel and Pascal Thulin.

The visuals lean into pure Saint Laurent: sharp tailoring, structured outerwear, black-on-black tension, and those subtle hits of color that feel almost like whispers. Sorrenti switches between polished monochrome portraits and softly tinted scenes, letting textures, silhouettes, and quiet gestures carry the story.

Rather than reinventing itself, Saint Laurent chooses to deepen its signature mood: cool, restrained, and beautifully composed. The result is a campaign that smolders with confidence, highlighting Vaccarello’s devotion to line and form while giving this star-studded cast the space to embody the house’s timeless edge.

A cinematic study in attitude, elegance, and the art of holding back just enough.