Max Mara unveils its Holiday 2025 campaign as an intimate winter reverie, unfolding within a dreamlike interior dusted with softly falling snow. Captured through the refined lens of Jean-Baptiste Talbourdet-Napoleone, the imagery reveals a poised yet playful vision of the season, where cinematic lighting and quiet opulence set the tone. At the center of this enchanted world is Dorit Revelis, whose presence feels both effortless and knowing, guiding the narrative with understated allure.

The wardrobe moves fluidly between sculptural white tailoring and vintage-inflected glamour, notably a sensual black dress punctuated by striking cuffs. Plush textures anchor the collection, with teddy coats, knit gloves, and cozy beanies rendered in Max Mara’s signature palette of camel and cream, enveloping the silhouette in warmth and restraint. As snow settles delicately across each look, classic elegance is gently transformed into a modern holiday fantasy.

Styled by Virginie Benarroch, with hair by Marion Anée and makeup by Caroline Fenouil, the campaign strikes a precise balance between minimalism and whimsy. It is a study in quiet drama and refined mischief, reaffirming Max Mara’s mastery of timeless design while capturing the fleeting magic of the festive season.