BABYMONSTER Joins APEE as Global Brand Ambassador for Summer 2026 Campaign

APEE, the iconic women's line from A BATHING APE® (BAPE®), has officially announced global K-pop sensation BABYMONSTER as its newest brand ambassador, marking the beginning of an exciting new chapter for the fashion label's youthful and trend-driven identity.

Known for their confidence, individuality, and growing global influence, BABYMONSTER brings a fresh perspective to APEE's latest Summer 2026 campaign. The partnership celebrates a generation that embraces self-expression, creativity, and personal style without limitations.

For the campaign, the seven-member group showcases APEE's newest collection through a series of vibrant visuals that blend preppy fashion elements with the playful spirit of Harajuku street culture. Featuring pastel tones, youthful silhouettes, graphic details, and casual summer essentials, the collection reflects the energetic personality of both the brand and its newest ambassadors.

More than a traditional celebrity endorsement, the collaboration introduces the #ApeeSquad movement, encouraging young fashion enthusiasts around the world to embrace their individuality and explore their own sense of style. Through BABYMONSTER's influence and connection with Gen Z audiences, APEE continues to strengthen its position as a brand that celebrates confidence, authenticity, and contemporary youth culture.

The Summer 2026 Collection is now available through the official BAPE online store and select flagship locations.

With BABYMONSTER leading the campaign, APEE delivers a fresh vision of modern street chic, one that merges fashion, music, and self-expression for a new generation.

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