At Shanghai Fashion Week, Hong Kong designer Karen Chan once again demonstrated why her label, SPARKLE by Karen Chan, continues to captivate audiences both in Asia and beyond.

When many think of the cheongsam, images of timeless elegance and classic cinema often come to mind. SPARKLE by Karen Chan challenges that perception by reimagining the iconic silhouette through a vibrant lens of pop art influences, Hong Kong cultural references, and avant-garde design elements. The result is a collection that honours heritage while confidently embracing the future.

Recognised as the first Hong Kong-based cultural and artistic IP brand to be named a "Hong Kong Top Brand", SPARKLE by Karen Chan has become synonymous with innovation rooted in tradition. The label reflects Karen Chan's personal journey, having spent 15 years living in the United States and Canada before returning to Hong Kong with a vision to connect Eastern heritage with Western creativity.

Rather than moving away from traditional craftsmanship, Chan immersed herself in the art of authentic cheongsam-making. She trained under renowned Intangible Cultural Heritage inheritors, including Master Fung Yau Choi, learning the intricate techniques that have been preserved through generations.

This dedication to craftsmanship remains at the heart of every SPARKLE creation, transforming each piece into a celebration of culture, artistry, and sustainability.

As the brand continues to gain international recognition, its presence at Shanghai Fashion Week serves as a powerful reminder that tradition and innovation can coexist beautifully. Through bold creativity and a deep respect for cultural heritage, SPARKLE by Karen Chan is redefining what contemporary Chinese fashion can look like on the global stage.

The SPARKLE flagship boutique is located in the vibrant shopping district of Causeway Bay, Hong Kong, offering visitors an immersive experience into the world of the brand.