ADAD CAMAPAIGNfashionFashion BrandFashion CollectionFashion LookBookLOOKBOOKLOOKBOOK COLLECTIONREADY-TO-WEARRTWSPRING SUMMER 2027SPRING SUMMER 2027 COLLECTIONZuhair Murad
Zuhair Murad SS27 Collection: Mediterranean Light, Reimagined in Couture Spirit
For Spring/Summer 2027, Zuhair Murad unveils When the Sun Whispers, a collection inspired by the sensual ease of a Mediterranean escape, where dressing beautifully becomes part of the experience itself. Coastal light, ancient ceramics, and the luminous hues of Murano glass inform a wardrobe that feels relaxed yet unmistakably refined, balancing streamlined silhouettes with weightless fabrics and the designer’s signature sense of glamour.
Craftsmanship brings richness to the collection’s airy aesthetic. Crochet, braiding, weaving, and passementerie create intricate surfaces, from a white cotton-poplin dress framed by macramé and an open back to delicate macramé lace layered over a lingerie-inspired bustier. Terracotta crepe introduces a warmer note through a fringed tunic and scarf-detailed wrap jacket, contrasting beautifully with the collection’s softer tones.
Nature appears through playful, sculptural embellishment. Sea-anemone-inspired brooches adorn a chocolate halter dress and pale-yellow shift, while illusion tulle is traced with motifs recalling shells and the delicate ripples left along the shore. Woven bustiers evoke café-chair caning, while jeweled fruits, from cherries to papaya, punctuate garments and accessories with flashes of vivid colour.
Eveningwear retains the collection’s sense of ease, expressed through contemporary caftans and gowns whose drama is often concentrated at the back, through a fluidly draped bodice or an oversized bow. Clean separates are elevated with corseted, lace-trimmed and softly sculpted bustiers, while a supple leather clutch and statement jewellery complete the Mediterranean fantasy.
With When the Sun Whispers, Zuhair Murad captures the allure of dressing for pleasure rather than occasion, bringing together holiday spontaneity and elevated craftsmanship in a collection that feels luminous, sensual, and effortlessly sophisticated.









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