Fiorucci unveils its Fall/Winter 2026-2027 campaign, Memorie, an evocative exploration of nostalgia, fantasy, and the ever-evolving nature of identity. Under the creative direction of Francesca Murri, the Italian fashion house reimagines its iconic visual language through unexpected silhouettes, tactile contrasts, and experimental finishes, transforming familiar signatures into something intriguing and surreal. The collection made its debut at London Fashion Week at Somerset House.

Set within the enigmatic atmosphere of a seemingly timeless hotel, the campaign follows a woman navigating spaces and objects that stir an uncanny sense of recognition. Mysterious reflections and unexplained telephone calls blur the boundaries between reality and imagination, while the appearance of another woman suggests a possible future version of the protagonist. Captured through the lens of photographer Luna Conte, the atmospheric imagery features models Poppy Miles, Chiara Tonazzi, and Luigi Bianco, bringing the collection’s dreamlike narrative to life.

Murri’s creative vision balances wardrobe essentials with bold reinterpretations of proportion and form. Overcoats, column dresses, argyle knitwear, tweed, lace, and denim are reworked through generous volumes, sculptural peplums, and distinctive barrel-leg silhouettes. Delicate Chantilly lace and intricate embroidery contrast with brushed mohair, bouclé, and velvet, while oversized metal studs introduce an assertive edge. Experimental laser treatments further transform denim, creating architectural lines and layered surface effects.

The house’s emblematic Cupid, Angels, Lips, and Dalmatian motifs return with renewed expression, accompanied by a vibrant palette of vivid red, mint green, soft pink, and salt-and-pepper grey. The iconic Lips Bag takes centre stage as a clutch, complemented by pointed-toe heels and boots.

Completing the campaign’s creative vision, Memorie embodies Fiorucci’s enduring “Made for Dreamers” spirit, presenting fashion as an imaginative expression of selfhood and identity as an ever-unfolding narrative.

Campaign Credits: Models: Poppy Miles, Chiara Tonazzi, and Luigi Bianco. Photography: Luna Conte. Makeup: Alessia Stefano. Hair: Armando Cherillo. Creative Direction: Francesca Murri.