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OTSMAGAZINE

LARUICCI’s Spring/Summer 2027 collection presents a bold exploration of contemporary femininity, bringing together dramatic proportions, sensual draping, and distinctive textural contrasts. Defined by an expressive interplay of structure and fluidity, the collection moves between sophisticated eveningwear and rebellious, fashion-forward silhouettes, embracing an aesthetic that is both theatrical and unapologetically individual.
The model wears a bright blue cutout top paired with a patterned blue and white handkerchief-hem skirt and metallic silver boots.
JOSEPH’s Festive 2026 lookbook presents 19 elegantly considered outfit propositions for the holiday season, bringing together refined tailoring, fluid eveningwear, and contemporary sophistication. Balancing celebratory details with the label’s signature understated aesthetic, the collection explores a rich palette of burgundy, navy, blush pink, and ivory, creating a wardrobe that transitions effortlessly between formal occasions and more relaxed festive gatherings.
The model wears a double-breasted navy trouser suit paired with a metallic gold clutch and pointed-toe heels.
ZIMMERMANN unveils its Cruise 2027 campaign, The Clash, an evocative visual narrative that moves between the architectural grandeur of Paris and the sun-drenched shores of the Mediterranean. Inspired by the daring spirit and landmark 1983 America’s Cup victory of Australia II, the campaign explores themes of freedom, individuality, and self-assured expression, bringing a spirited sense of adventure to the house’s signature romantic aesthetic.
The model wears a dramatic Zimmermann black lace gown featuring sheer lace long sleeves, a patterned bodice, and a voluminous striped lace skirt.
Alessandro Enriquez’s Spring/Summer 2027 collection, Olimpo d’Amore, presents a vibrant celebration of love, mythology, and Mediterranean heritage through a contemporary fashion lens. Comprising 42 looks and unveiled during Milan Fashion Week, the collection draws inspiration from the cultural worlds of Greece and Sicily, weaving together ancient mythology, classical literature, and the timeless language of romance. Rather than reproducing historical references, Enriquez reinterprets antiquity through expressive prints, playful graphics, and refreshingly modern silhouettes.
The model wears an off-the-shoulder paisley crop top paired with high-waisted beige wide-leg trousers and a patterned rope belt.
DIOR unveils its Fall/Winter 2026-2027 campaign, offering an evocative expression of Jonathan Anderson’s evolving creative vision for the Maison. Set against a sunlit pastoral landscape of flowering branches and expansive meadows, the campaign captures a captivating dialogue between the house’s romantic heritage and a fresh, contemporary sensibility. Photographed by David Sims, the imagery moves away from traditional grandeur, embracing a more intimate and spontaneous atmosphere where refined fashion meets the natural beauty of the outdoors.
This is the Dior Toujours bag.
Salma Osman’s Spring/Summer 2027 lookbook presents an enchanting vision of contemporary femininity, unfolding against a softly illuminated, earthy backdrop that evokes the tranquillity of a secluded garden. Through delicate textures, fluid movement, and intricate embellishment, the collection explores a romantic design language where graceful silhouettes meet expressive craftsmanship, allowing each creation to command attention.
The model is wearing an Exclusive Floral Appliqué Halter Column Gown
GURTWEIN’s Spring/Summer 2027 collection explores the evolving language of modern dressing through a sophisticated interplay of sharp tailoring, sensual transparency, and sculptural form. Opening with the precision of a contemporary uniform, the collection introduces dark jackets, crisp white shirts, narrow ties, and elongated silhouettes, establishing a restrained yet quietly subversive aesthetic. Short skirts and fluid trousers are paired with impeccably defined tailoring, while black tights and polished footwear reinforce the collection’s sleek, composed character. Unexpected layering and relaxed proportions, however, introduce subtle disruption.

Naeem Khan’s Spring/Summer 2027 collection explores the intersection of fine art and haute couture, translating the designer’s recent painting practice into an expressive celebration of colour, texture, and intricate craftsmanship. Created in collaboration with his friend Stanley Casselman under the artistic name KACE, Khan’s exploration of abstract art provides a fresh creative direction for the house, bringing a more experimental dimension to its celebrated language of embellished eveningwear.
The model is wearing a light blue strapless ballgown with a structured sweetheart bodice, a large architectural waist bow, and a voluminous flared skirt adorned with gold metallic floral embroidery
London-based fashion label Palmer Harding marks an important milestone for Spring/Summer 2027, celebrating 15 years since its founding and the presentation of its 60th collection. But rather than looking backwards, designers Matthew Harding and Levi Palmer use the occasion to explore the ideas that have shaped the label while allowing its familiar signatures to evolve.
KITH’s Spring/Summer 2027 lookbook presents a 19-look exploration of contemporary dressing, giving its menswear and womenswear distinct identities while maintaining a cohesive design narrative. Balancing relaxed sophistication with tactile detailing, the collection explores versatile silhouettes, considered layering, and an interplay of textures, with faux fur emerging as a distinctive feature across knitwear, bomber jackets, and vests.
The model is wearing an orange heavy-ribbed jacket with black leather panels and wide-leg indigo denim jeans.
Celebrating its first decade, THE ATTICO unveils SUPERATTICO10, an evocative Fall/Winter 2026–2027 campaign and capsule collection that revisits the defining codes of the Italian label while embracing its ever-evolving creative identity. Founders and creative directors Gilda Ambrosio and Giorgia Tordini revisit the glamour, sensuality, and unapologetic femininity that shaped the house’s early eveningwear, reinterpreting these signatures through a contemporary lens. Statement-making dresses, intricate embroidery, feathers, sequins, and sculptural silhouettes capture the brand’s distinctive approach to dressing, rooted in individuality, confidence, and self-expression.
The model is wearing a red square-neck long-sleeve knit column gown with a voluminous, floor-length red ostrich feather trim hem.
Fiorucci unveils its Fall/Winter 2026-2027 campaign, Memorie, an evocative exploration of nostalgia, fantasy, and the ever-evolving nature of identity. Under the creative direction of Francesca Murri, the Italian fashion house reimagines its iconic visual language through unexpected silhouettes, tactile contrasts, and experimental finishes, transforming familiar signatures into something intriguing and surreal. The collection made its debut at London Fashion Week at Somerset House.
The model is wearing the Salt and Pepper Coat.
MONTSAND’s Autumn 2026 collection draws inspiration from the quiet beauty of nature, presenting a romantic wardrobe framed by sun-dappled woodland and lush greenery. Captured in a serene outdoor setting, the collection embraces an understated aesthetic, where fluid silhouettes and delicate textures create an effortless expression of femininity.
The model is wearing the Beige Floral String Mini Dress.
Vivienne Westwood’s Spring/Summer 2027 collection revisits the house’s iconic 1997 Vive La Bagatelle designs, reinterpreting their flirtatious, unconventional spirit through a contemporary lens. Bringing together quintessential English dress codes, boudoir-inspired sensuality, and subversive tailoring, the collection celebrates the designer’s enduring fascination with challenging convention. References to the archive emerge through Sunday dresses and deliberately deconstructed tailoring, while fresh proportions and unexpected details lend the historical influences a distinctly modern attitude.
The model is wearing a Black Strapless Draped Taffeta Corset Gown.
For Spring/Summer 2027, BCBGMAXAZRIA explores an elegant dialogue between contemporary design and the intricate beauty of the natural world. Drawing inspiration from organic forms, delicate textures, and nature's distinctive patterns, the collection translates familiar elements into a refined wardrobe defined by fluidity, structure, and modern femininity.
The model is wearing Look 11: Le Pouvoir du Détail.
YUKI TORII INTERNATIONAL unveils its Spring/Summer 2027 collection, presenting a fresh interpretation of modern everyday dressing through a spirited interplay of colour, print, and relaxed sophistication. Released online on October 30, 2026, at 3 p.m. Japan time, the collection was revealed through the brand’s official website and Instagram, following its October 8 announcement of an upcoming digital presentation featuring campaign imagery and a film.
The modelis wearing a Black Graphic Long-Sleeve T-Shirt and Khaki High-Waisted Tie-Belt Trousers.
For Spring/Summer 2027, Ziad Nakad presents a vision of feminine sophistication defined by intricate embellishment, sweeping silhouettes, and a richly considered interplay of colour and texture. The collection brings the designer’s signature sense of occasion into a wardrobe of striking eveningwear, where couture-inspired craftsmanship meets a modern, fluid elegance. Against a softly illuminated backdrop of ivory florals and warm neutral tones, each look emerges with a heightened sense of drama and refinement.
The model is wearing a dark red embroidered off-the-shoulder bodice over a matching dark red flowing maxi skirt.
Beauty has always been a reflection of its time. From changing ideals of attractiveness to technological breakthroughs, the industry continues to evolve alongside the cultural values, expectations, and lifestyles of its consumers.

Back in 2018, conversations around beauty were already moving beyond traditional standards. Men were becoming more visible in the aesthetics market, minimalism was challenging excessive cosmetic enhancements, and technology and inclusivity were beginning to reshape the industry's direction.

Fast-forward to 2026, and those conversations have developed into something considerably bigger.

Today, beauty is increasingly connected to science, longevity, personalization, and well-being. Consumers are becoming more conscious of what they put on their skin, the treatments they choose, and how they define looking and feeling their best.

From regenerative aesthetics to artificial intelligence, here are five major shifts transforming the global beauty industry in 2026.
Young woman in bathrobe with face mask holding orange halves against pink background.
Lensed By Anna Shvets
ZARA STUDIO’s Fall/Winter 2026-2027 collection reimagines the codes of aristocratic dressing through a contemporary lens, bringing together opulent embellishment, elevated tailoring, and effortless everyday sophistication. Rich textures, intricate lace, sequins, and embroidery introduce a sense of occasion, while familiar wardrobe staples, from classic shirts and knitwear to relaxed trousers, lend the designs a distinctly modern wearability. The result is a compelling balance between daytime refinement and after-dark glamour.
The model is wearing a long brown wool-blend jacquard-pattern coat paired with a black sequin top trimmed with red lace and high-waisted black wide-leg trousers.
Romance Was Born extends its Spring/Summer 2027 narrative with a captivating 25-look collection that embraces a more celebratory, party-inspired spirit. Designers Luke Sales and Anna Plunkett continue to draw inspiration from a vintage wallpaper scrapbook discovered in the Powerhouse Museum Archive, where the brand’s studio is based. Building upon the visual foundations of their earlier spring offering, the designers develop this second chapter through an exuberant exploration of pattern, texture, and ornamental expression.
The model is wearing an apricot orange structured jacket and coordinating column skirt with blue floral embroidery.
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