AVAVAV once again shattered conventions at Milan Fashion Week with a Fall/Winter 2025-2026 presentation that blurred the lines between runway spectacle and raw artistic expression. Beneath a seemingly serene grass-covered runway lay an unsettling undercurrent, revealed as models emerged from grave-like openings in a chilling, theatrical display.

Today's culture is regressing to the Witchcraft of the Middle Ages, when intellectual struggle persisted in online communities. Beate Karlsson, Creative Director of AVAVAV, draws inspiration for her autumn/winter 2024 collection exhibition from these critical remarks.