It will be difficult to find a crocodile that is as well-known as the one that, since Lacoste's founding almost 90 years ago, has come to symbolize the ideals of the legendary French brand, Lacoste. In an emotionally charged anniversary campaign to mark the momentous milestone, the brand has embarked on a journey from Brazil to South Korea to tell the tales of eight enthralling subcultures that are still resonating throughout the world.