For Coco Beach 2026, Chanel reimagines seaside dressing through a lens of restraint, precision, and understated sensuality. Arriving in the quiet wake of the house’s cruise presentation in Biarritz, the campaign reflects a more composed vision of escape, one where leisure is carefully constructed rather than effortlessly spontaneous. Under the creative direction of Matthieu Blazy, the beach becomes less a backdrop and more a studied environment of balance, proportion, and mood.
Beneath the soaring glass dome of the Grand Palais, Chanel unveiled a pale pink dreamscape punctuated by oversized toadstools, setting the stage for Matthieu Blazy's highly anticipated couture debut. Rather than leaning into the monumental weight of Chanel’s legacy, Blazy chose poetry over pressure, presenting a collection built on lightness, fantasy, and a quietly subversive sense of wonder. The setting evoked a modern fairy tale, part psychedelic woodland, part couture reverie, where fashion became an antidote to excess and expectation.
The night Chanel unveiled Matthieu Blazy’s debut Spring Summer 2026 collection at the Grand Palais felt like a celestial awakening. Beneath a canopy of planetary light and a suspended solar system, one of Paris Fashion Week’s most anticipated moments unfolded with quiet grandeur. As only the fourth creative to helm the maison in its 115-year history, Blazy inherited a galaxy of expectation, and yet, from the first look, it was evident he carried that weight not as a burden but as grace.
For Fall/Winter 2025–2026, Chanel turned away from the grandiosity of spectacle and leaned into intimacy, transforming an upper floor of the Grand Palais into a whispering homage to the house’s iconic salons at 31 Rue Cambon. Here, in a cocoon of mirrored walls, plush beige banquettes, and quilted cushions, the stage was set not for theatrics—but for exclusivity. It was a deliberate return to the maison’s roots, where haute couture is less about performance and more about reverence.
For Pre-Fall 2025, Chanel crafts a narrative suspended between cosmopolitan edge and time-honored tradition—offering a wardrobe that feels like the city: alive, composed, and layered with quiet intent. The collection unfolds like a visual novella set across rooftops and salons, where every piece tells a story of movement, independence, and memory woven in tweed.





