Maximilian Davis continues to refine Ferragamo’s contemporary identity with a Resort 2027 collection that draws inspiration from the cultural dynamism of the 1920s. Looking beyond the glamour of Hollywood, the creative director explores the artists, visionaries, and creative pioneers who shaped the decade’s progressive spirit. The result is a sophisticated wardrobe infused with individuality, freedom, and a distinctly modern sense of elegance that feels as relevant today as it did a century ago.
Maximilian Davis steers Ferragamo’s Pre-Fall 2026 collection into a refined dialogue between heritage, oceanic symbolism, and contemporary ease. Drawing from the house’s 1960s nautical archives, his Caribbean roots, and the contemplative imagery of Steve McQueen’s Ashes, Davis frames the season around the emotional and physical pull of the sea, its fluidity, its culture, and its place within Ferragamo’s storied history.
For Resort 2026, Maximilian Davis gently deepens his reimagining of Ferragamo’s legacy, blending the house’s storied Italian elegance with a crisp, modern restraint. His vision feels like a conversation across time—where past and present meet, not in conflict, but in harmony. It’s a collection that honors heritage while leaning confidently into the future.
The pre-fall 2024 campaign by Ferragamo blends history, art, and fashion as seen through Harley Weir's viewpoint. Creative Director Maximilian Davis's concept for this collection is embodied by the startling juxtaposition of models Aymeline Valade and Awar Odhiang, who radiate elegance against an ethereal backdrop of sand-sculpted Italian statues.
The most recent Ferragamo spring-summer 2024 ad presents a novel outlook on fashion via the eyes of photographer Vanina Sorrenti. Maximilian Davis's innovative vision is brought to life by the calm elegance of renowned model Natalia Vodianova, who leads the charge.
In honour of the important ladies in his life, Davis drew inspiration for Ferragamo's spring 2024 collection from Italian and Caribbean cultures. The clothing featured in the ad exhibit seamless elegance and structural integrity, reflecting genuine appreciation.Amid a backdrop of mid-century furniture and vivid design tones, Vodianova effortlessly exudes timeless elegance, flawlessly capturing the essence of Ferragamo's spring-summer collection. Carlos Nazario has done a fantastic job styling the collection's signature accessories, which include the Hug Bag, sophisticated mule shoes, and an eye-catching Fiamma bag.
Vodianova not only displays the accessories from the collection, but she also poses in a number of striking photos wearing Ferragamo's most recent eyewear. The tortoiseshell frames, which come in optical and sunglass varieties, perfectly capture the brand's commitment to classic elegance and durability.
A fascinating aspect of the fashion industry has always been the interaction between history and innovation, and Ferragamo's Fall Winter 2023–2024 campaign, dubbed "New Renaissance," is a stunning example of this dynamic. In order to create seamless communication between the past and the present, this campaign provides creative cooperation that fuses the Florentine House's modern fashion vision with the eternal attraction of Renaissance artworks from the 15th and 16th centuries.









