The Hollywood Hills became the stage for a remarkable union of Italian luxury and West Coast charm as Genny unveiled its Resort 2026 collection at the breathtaking Casa Lago. Set against the villa’s sweeping views and timeless architecture, the presentation embodied a perfect dialogue between refined European craftsmanship and the effortless allure of Los Angeles.

 Presenting their new Spring Summer 2024 campaign, Genny features photos by Giampaolo Sgura of model Anne Vyalitsyna. Following the brand's recent tenth anniversary celebration, the campaign, which emphasises timeless, modern, and refined creative, represents a significant milestone.

The brand's defining colour, white, takes front stage in both the anniversary runway show and this campaign, which was directed by Sara Cavazza Facchini. Giampaolo Sgura's images, with assistance from stylist Alex White, exquisitely captures the spirit of Italian flair and the beauty of femininity.

Supermodel Karolina Kurkova embodies the intentional seduction approach of Genny, captivating with her subtle charm in the brand's fall/winter 2023 ad. Every photo is captured by Dario Catellani's lens, highlighting the model's inherent charm—a blonde Czech.

Genny Fall Winter 2023-2024 collection campaign ad featuring Karolina Kurkova (Model), Dario Cattelani (Photographer), Alex White (Wardrobe Stylist), and Sara Cavazza Facchini (Creative Director).