The 2027 S/S Seoul Fashion Week campaign brings the season's "Expanded Stage" concept to life. Linking Dongdaemun Design Plaza (DDP) and Lotte World Tower in one continuous journey, the film shows Seoul Fashion Week moving beyond a single venue and extending into the city itself. International model Shin Hyun Ji leads the campaign, moving freely through Seoul's architecture and urban landscape beyond the conventions of a traditional runway. Her walk intersects with dancer Choi Ho Jong's dynamic movement, bringing two distinct movement languages—the runway walk and dance—together in a single visual sequence.