For Resort 2027, Sportmax explores the intersection of architecture and contemporary dressing, presenting a collection where precision tailoring is reimagined through lightness, fluidity, and effortless sophistication. Rather than interpreting architecture as monumental form, the house embraces its structural principles, transforming geometry into garments that move with remarkable ease while retaining the sharp, modern identity that defines the brand.

In its Resort 2026 collection, Sportmax, the rebellious intellect within the Max Mara Group, charts an expressive path through friction, form, and fluidity. This is not fashion for passive consumption but for contemplation. With a collection that thrives on contrast, Sportmax offers a study in controlled disruption: sculptural tailoring collides with liquid drape, restraint wrestles with spontaneity, and softness is redefined through structure.

With Milan and Cortina d’Ampezzo preparing for the Winter Olympics, Sportmax infused its Pre-Fall 2025 collection with subtle skiwear influences, blending performance details with urban minimalism.

 Model Ella McCutcheon is featured in an alluring new ad by photographer Mario Sorrenti, which expertly captures the spirit of Sportmax's most recent collection. A collection that expertly combines modern style with a dash of classic elegance is featured in the ad.

 For Resort 2025, Sportmax eschews convention in favor of a season that honors the modern woman in all her strength and pragmatism. A representative of the design team said, "This collection is a love letter to a real woman," highlighting a move away from trend-driven items and toward solutions for the contemporary urban lifestyle.

Simple silhouettes and lines characterize this collection. Consider simplicity with a twist. Bone, black, and a hint of lipstick red combine to create a classy yet understated look. The emphasis is on ease of movement and comfort, with elastic materials enabling an active style of dressing.

SportMax used pictures from two iconic music legends, David Bowie's Ziggy Stardust and The Who's Quadrophenia, as inspiration for their Resort 2024 collection moodboard. The end result is a collection of clothes that have a certain edginess and refinement, with sleek lines and subdued rock and glam details that flow in well.

 

Sportmax's most recent Autumn 2023 ad, which was captured by photographer Mario Sorrenti, demonstrates the brand's continued standing as a subtly refined one.