For Resort 2026, Diesel confidently refines its rebel spirit, offering a collection that balances innovation with its unmistakable, grunge-rooted DNA. It feels both deliberate and assured—a sign of creative clarity honed even amidst global restructuring and streamlining. What emerges is a wardrobe rich in texture, layered illusion, and crafty contradiction.

Glenn Martens once again pushes the boundaries of fashion with Diesel’s Pre-Fall 2025 collection, delivering a visionary approach to denim that merges tradition, experimentation, and accessibility. In this season’s offering, Martens blurs the lines between classic and contemporary, crafting a narrative that celebrates denim’s enduring influence while propelling it into uncharted territories.

 Diesel’s latest Fall/Winter 2024 campaign, Break the Box, dares to redefine the ordinary, celebrating individuality and liberation. Directed by Glenn Martens with art direction by Christopher Simmonds, the campaign presents a bold narrative of self-expression, blending voyeurism and exhibitionism.

 A stunning limited-edition collaboration between Savage X Fenty and Diesel is sweeping the fashion industry. With Rihanna, the queen of heat, at the forefront of the campaign, who better?

In honor of Diesel's Pre-Fall 2023 Collection, Glenn Martens presented a collection filled with fashion pieces infusing everyday dressing with cheeky charm and a true Diesel attitude that reflects your mood. The collection deals with themes of the down-to-earth and the otherworldly. The lookbook was captured by photographer Arnaud Lajeunie with styling by Ursina Gysi, hair by Dushan Petrovich, makeup by Stephanie Kunz, and casting by Isabel Bush.

Diesel has named Eraldo Poletto to be its new global CEO, in a major management shake-up at the Italian jeans brand.

“Diesel, an OTB Group brand, today announces a top management reorganization. Eraldo Poletto will be appointed Global CEO of the brand,” the house said in a terse release.

In a surprise move, Poletto replaces Massimo Piombini, who only joined Diesel in December 2019, after two and a half years as CEO of Balmain in Paris.

“Massimo Piombini, upon fulfilling the task entrusted to him by Founder and Chairman Renzo Rosso and the Group's Board of Directors to design the strategy and repositioning plan for Diesel, will hand over the helm to Eraldo Poletto, who will lead the company from 1 July 2022,” Diesel added.

Diesel is the single largest brand within OTB, the Rosso-controlled group that also controls Martin Margiela, Marni, and Viktor & Rolf, as well as owning the ready-to-wear license to DSquared2.

 

Poletto currently holds the position of Diesel CEO for North America and thus has extensive knowledge of the company. The new CEO has 30 years of experience in the luxury and retail industry and has held senior positions throughout his career, including CEO and brand president at footwear brand Stuart Weitzman, owned by the Tapestry Group, and CEO at Salvatore Ferragamo and Furla, where he drove the global growth of the brands.

 In a related move, Donald Kohler has been appointed to succeed Poletto as Diesel CEO for North America. Seen as a seasoned manager, Kohler has held key positions such as president of Burberry Americas, chief executive officer of Americas & chief retail officer at Ferragamo, and president of Ann Taylor Group.