Exclusive Interview With Loren Ridinger- (Senior Vice President Of Internet Retailing Giant -Market America and SHOP.COM) #motives #makeup #fashion #lorenridinger
Loren Ridinger is Senior Vice President of Internet retailing giants marketamerica.com and SHOP.COM. She is creator of the award-winning cosmetics line, Motives, uber-luxurious skincare line, Cellular Laboratories and the solution-oriented product line, Fixx Solutions. Loren is also founder of the exquisite jewelry collections, Loren Jewels and and Yours by Loren for HSN.
When I created Motives, it was developed out of need. I knew women were looking for high-quality cosmetics at affordable prices, because I was one of them. The thing was, based on what I saw on the market, I wasn’t thrilled. I knew there was a better way, and I sought out to provide that; not only for myself, but for the millions of women worldwide who were looking for the same thing.
Partnering with a woman as talented and beautiful as La La Anthony was an easy decision. I’ve always been friends with La La, and we got to talking about the need for more products and colors that will compliment women everywhere and how Motives could address that need. Our inspiration for the Motives for La La line has been and always will be the uniqueness of every woman, and the two of us are so excited to continue to bring the best. Now with Motives for La La, we truly offer beauty in every shade.
The international expansion of the company began with the opening of Market Australia in 2002, followed by Market Taiwan in August 2005 and then Market Hong Kong in September 2007. In February 2012, Market United Kingdom was launched followed by Market Mexico in June 2012.
As for the future: We’ve recently launched our global e-commerce site, GLOBAL.SHOP.COM, to broaden our sales reach, which is something our customers have been seeking for a very long time. We’re also looking to bring the Market America business model to even more countries, and are looking to expand into places like Singapore, New Zealand, the Philippines, Spain and additional South American countries in the coming months.
|(From Left) Marc Ashley, JR Ridinger, Loren Ridinger, Carmelo Anthony SHOP.COM launches Isotonix Champion Blend Plus Supplements (Photo by Michael Loccisano/WireImage,)|
In addition, like we announced 3 years ago at our 2013 International Convention that we were launching new products from a wide assortment of health & nutrition and beauty and personal care brands to the UK market:
Modern Day Romance, we also launched our Fall/Winter collection from our award-winning Motives by Loren Ridinger, along with our widely-successful skin care brand, Lumiere de Vie. We are also heading into a new market – baby and child care – with the launch of DNA Miracles and DNA Miracles Natural. The new lines is comprised of high quality body and wellness products for babies, children and expectant mothers, with DNA Miracles Natural products carefully formulated to include only the most natural of ingredients and formulas for young children. We are also launching on the UK market multiple new health & nutrition products, including new additions to our revolutionary Isotonix nutritional supplement line, as well as new brands based on the latest science, research and trends in the health & nutrition industry.