The official launch of AMI Paris' spring/summer 2024 campaign has taken place. The brand is known for its simple, uncomplicated designs and clean, minimalist aesthetics from the 1990s.

Drama and intrigue are subtly woven throughout the striking photography, which was taken by photographer Luis Alberto Rodriguez in the evocative confines of a Paris studio.
Their different cinematic techniques evoke memories of David Lynch and David Cronenberg. This creative decision adds mystery and complexity, enticing viewers to become lost in the mysterious universe that AMI Paris has created especially for this season.

Top models Julia Nobis, Selena Forrest, Apolline Rocco Fohrer, Saul Symon, Sang Woo Kim, and Zaram Obasi are among the cast members of the spring/summer 2024 campaign that set it apart.
The brand's focus this season is on clothing that strikes the ideal mix between feminine and unisex appeal, with knit dresses, stylish jackets, and eye-catching sequin-adorned items paired with seductive little dresses.
Carlos Nazario, the stylist, puts the campaign's matching ensembles together. The smooth haircuts designed by Benjamin Muller and the subtle makeup by Adrien Pinault accentuate the elegance of the collection.

The accessories are particularly noteworthy, especially the little purses and items in shiny colours. In keeping with the popularity of its warm winter capsule, AMI Paris's spring advertisements feature sophisticated apparel.