Serena Williams and Nike’s Design Crew (SWDC) unveil a fresh iteration of the iconic Air Force 1 Low, tailored exclusively for women. Dubbed "Psychic Blue," this vibrant collaboration seamlessly merges Williams’ creative flair with Nike’s innovative design ethos, making it a standout release for Spring 2025.

Serena Williams is launching a wellness brand focused on recovery.

Called Will Perform, the wellness label features topical products including Will Relieve, Will Cool, Will Rest, and Will Soothe to impart pain relief and provide muscle support, according to WWD.