Serena Williams and Nike’s Design Crew (SWDC) unveil a fresh iteration of the iconic Air Force 1 Low, tailored exclusively for women. Dubbed "Psychic Blue," this vibrant collaboration seamlessly merges Williams’ creative flair with Nike’s innovative design ethos, making it a standout release for Spring 2025.

 Nike and Jacquemus have reunited to produce the summer 2024 collection just in time for the Olympics. The renowned company and French designer have started a campaign to commemorate the event.

On May 1st, 2023, the Met Gala fashions took center stage in New York City. This year's red carpet, a star-studded spectacle that never fails to enthrall, saw a dazzling assortment of celebrity-style statements that left us in amazement. Among the celebrities who inspire, there are Serena Williams, Emily Blunt, Jessica Chastain, Anne Hathaway, and Halle Bailey.

Serena Williams is launching a wellness brand focused on recovery.

Called Will Perform, the wellness label features topical products including Will Relieve, Will Cool, Will Rest, and Will Soothe to impart pain relief and provide muscle support, according to WWD.