The Courrèges Beachwear 2026 campaign arrives as a sharply disciplined exercise in futuristic sensuality, reaffirming the house’s belief that true modernism lies in clarity rather than excess. Under the creative direction of Drew Henry and shaped by Nicolas Di Felice’s unmistakable design language, the campaign strips summer dressing down to its most essential elements: sculptural swimwear, industrial hardware, bare skin, and absolute confidence. Photographed by Sam Rock, the imagery rejects the predictable escapism of traditional resort campaigns, opting instead for a hyper-controlled visual universe where minimalism becomes its own form of seduction.

For Summer 2025, The Attico unveils Estate Meravigliosa, a captivating debut in swimwear that fuses the brand’s signature high-glamour edge with sun-drenched sensuality. Captured through the lens of Henrik Purienne, the campaign is steeped in Mediterranean nostalgia—hazy light, saturated color, and a languid rhythm that defines the season’s most evocative escapes.

Aje’s Resort 2025 campaign, titled "SOL," radiates the essence of summer, weaving together vibrant colors, effortless elegance, and the sunlit spirit of Australian culture. Featuring Hana Jirickova as its captivating muse, the campaign celebrates a harmonious blend of sophistication and playful vitality, embodied through Hana’s iconic charm and vivacious energy.

Under Sabato De Sarno's creative supervision, Gucci keeps reinventing luxury with a carefree grace. De Sarno brought a fresh casual sophistication to the Italian fashion business since his entrance in September of last year, and the Gucci Lido Beachwear 2024 collection is no different.

The Gucci Lido collection, which draws inspiration from the chic beach clubs dotting Italy's stunning coastline, embodies the glitz and glitter of summertime destinations. The ad, which was styled by Thomas De Kluyver and photographed by Anthony Seklaoui, features a variety of beachwear basics meant to recreate the feeling of carefree days spent by the sea.

 In the Missoni Beachwear 2024 ad, Irina Shayk dazzles in front of a beautiful cobalt blue background. The colour goes well with the bright, colourful motifs of the collection. Shayk previously wore mirrored backdrops in Missoni's springtime advertising.

Photographer Drew Vickers captures Missoni's flowing beauty and her windswept presence in her latest piece for the opulent home. Two different outfits from the beachwear line are featured in the campaign.

The newest summer 2023 collection from FENDI is all about astrology-inspired beachwear! The classic zodiac sign designs by Karl Lagerfeld and the shapes from the Spring Summer 1993 Collection are the main sources of inspiration for the Astrology Summer 2023 Capsule Collection. Designer Kim Jones this time offers the brand's distinctive components a contemporary touch with subdued streetwear inspirations.