For Fall/Winter 2026–2027, Brioni refines its approach to women’s tailoring through the introduction of La Donna Atelier, a concept that redefines bespoke as an intimate, deeply personal experience. Presented through a polished lookbook, the collection signals a shift away from inherited masculine codes, instead proposing a vision of tailoring that is shaped entirely around the individuality of the wearer. The initiative finds its physical expression in a restored Art Nouveau space on Via Senato, conceived as both atelier and sanctuary for a new kind of luxury.

Brioni’s Spring/Summer 2026 collection embraces a luxurious lightness, presenting a wardrobe defined by softness, fluidity, and impeccable tailoring. Under the direction of Norbert Stumpfl, the house advances its vision of quiet sophistication, crafting garments that move with the body and elevate the everyday.

Drawing inspiration from the majestic Italian Alps, Brioni’s Wintertime 2024 collection is a testament to rugged refinement. Balancing luxury craftsmanship with alpine practicality, the collection offers a seamless fusion of tradition and modernity, ideal for the contemporary man navigating winter’s chill.

British model Will Chalker personifies Brioni’s ethos of understated masculinity, bringing the collection’s rugged sophistication to life. The designs echo alpine landscapes, blending warm textures, earthy tones, and utilitarian cuts to create a wardrobe tailored for adventure and elegance alike.

The Wintertime collection thrives on textural variety, with standout pieces like mock-neck mouliné sweaters that evoke the visual depth of snow-dusted peaks. Outerwear takes center stage, featuring jacquard nylon puffers for warmth and resilience, alongside shearling trucker jackets that channel a modern Americana spirit.

A suede western shirt introduces a tactile richness, while elasticized wool trousers ensure comfort without sacrificing style. The interplay of these elements speaks to Brioni’s ability to marry functional design with timeless appeal.

Brioni’s winter footwear lineup exemplifies form and function. Black oiled calf leather hiking boots dominate, crafted to navigate the season’s toughest terrains while maintaining a polished aesthetic.

Brioni’s approach to winter menswear sets a new benchmark for balancing ruggedness and elegance. The Wintertime collection invites men to embrace the season with confidence, offering a wardrobe that transitions seamlessly from alpine retreats to urban sophistication. With its unmatched attention to detail and modern sensibility, Brioni proves that winterwear can be as enduringly stylish as it is functional.

 A scent that embodies the brand's signature elegance in every whiff, Brioni presents Eau de Parfum Suave. Amber, leathery, and spicy are the smell profiles that Michel Almairac, his son Romain Almairac, and Jérôme Epinette created.

Embodying Brioni's concept of subtle elegance, model Ilay Kurelovic is the face of the Eau de Parfum Suave campaign.