Chanel's legendary N°5 Fall 2024 campaign, featuring Margot Robbie as the face, ushers in a new era for the scent. The short video, which was directed by Luca Guadagnino, presents a novel take on the traditional fragrance.
Robbie's portrayal of the modern, independent woman and her prior work with Chanel make her a perfect fit for the role. The enduring appeal of the fragrance is reflected in the campaign's emphasis on a lost connection or a meeting with fate.
Robbie's portrayal of the modern, independent woman and her prior work with Chanel make her a perfect fit for the role. The enduring appeal of the fragrance is reflected in the campaign's emphasis on a lost connection or a meeting with fate.
