Transformation has always been at the heart of Bvlgari’s Serpenti, not as a trend, but as a philosophy. In the House’s new Serpenti campaign released in January 2026, that spirit of constant renewal is brought to life through the luminous presence of global ambassadors Anne Hathaway and Priyanka Chopra Jonas.

Jenna Ortega, a rising star in the fashion and entertainment industries, commands attention as the alluring face of Dior Jewelry's Rose des Vents advertising campaign. Jenna is no stranger to the appeal of the legendary brand due to her natural elegance and her position as the face of Dior's Gris Dior fragrance.

 As the brand's new spokesperson for their eagerly awaited Bulgari Serpenti campaign for 2023, Zendaya continues to enthral. The prestigious luxury jeweller is celebrating the astounding 75th anniversary of their enduring Serpenti emblem this year, which has special meaning for them.

Valentine’s Day holds a special place in the heart of renowned jewellers, Rudells, as they celebrate 85 years in business on February 14th, 2023. Founded by Justin and Etta Rudell in 1938 on the same site they call home today. The business has grown exponentially over the years, with the Wolverhampton shopfront spanning 25 meters on Darlington Street, with an additional branch in Harborne, Birmingham.