Loewe's Pre-Fall 2026 campaign signals a compelling new chapter for the house, as Creative Directors Lazaro Hernandez and Jack McCollough refine the brand’s visual language through a lens of tactile sophistication and understated luxury. Captured by photographer Talia Chetrit against the dramatic volcanic landscapes of Tenerife, the campaign exchanges spectacle for substance, allowing craftsmanship, texture, and materiality to take center stage.

 Greta Lee, a brand ambassador for Loewe, is back in the spotlight and stealing the show in the company's fall/winter 2024 campaign. Renowned photographer David Sims's lens captures Lee's interpretation of the collection's harmony of form and flow.

The LOEWE Spring Summer 2024 women's ad is a captivating tale that examines the complex nature of identity through the prism of performance, fusing fashion, art, and identity. This ad, which was photographed by the well-known photographer David Sims, pays tribute to the avant-garde spirit of artist Lynda Benglis, whose revolutionary post-war American sculpture defied preconceived ideas about form and materials. 

"Crafted World," LOEWE's premier exhibition, was recently announced. It will debut in the spring of 2024 at the Shanghai Exhibition Centre. The brand's history, Spanish roots, and workmanship are the show's main topics. 

 LOEWE presented its Paula’s Ibiza 2023 Collection with a campaign featuring a diverse cast- Spanish singer, songwriter, DJ, and model Bad Gyal, American travel vlogger Devin Halbal, writer and community organizer Emily Ratajkowski.

 LOEWE has established bizarre inventions as its brand identity. With Jonathan Anderson at the lead, the brand has established its own fashion standards and is still producing outlandish pieces that merit a second, third, or even fourth look.