Under the visionary guidance of Virginie Viard, CHANEL redefines beachwear with its COCO BEACH 2025 collection, a spirited lineup that blends timeless elegance with a relaxed, carefree essence. This capsule is the ultimate companion for those who transition seamlessly from sunlit swims to chic, after-dark soirées.

With the introduction of Chanel Coco Beach 2023, a new line that encourages us to enjoy relaxation, Chanel makes a leisurely step ahead. In a series of relaxed photos shot by Theo Wenner for this ad, model Vivienne Rohner is the focal point.

Elegance is the simplest form of being good at heart. Someone who is elegant has a certain persona and is usually someone who behaves well no matter what is tossed at them. Elegance can be considered beauty, charm, and intelligence all in one word.

 The newest campaign for 2024 masterfully captures the charm of Chanel's Coco Crush line, shining a bright light on the contemporary elegance that the brand epitomises. Chanel's exquisite jewellery is timeless, as seen by the faces of brand spokespeople Lucy Boynton and Amandla Stenberg in this series.

Chanel's Coco Beach 2024 campaign, with its vivid pastel colors and beach-ready styles, breathes fresh air into summertime fashion. Model Olivia Vinten is the face of the collection, which is photographed by Cass Bird, whose shots exquisitely bring out the whimsical yet stylish items.

As the renowned French luxury brand debuted their much awaited Cruise 2024 collection inside the legendary Paramount Studios, the spirit of Coco Chanel returned to Hollywood. In the middle of the Writers Guild strike, Chanel gathered a star-studded crowd and produced an Instagrammable event that brilliantly encapsulated both Hollywood glitz and the brand's distinctive style. Virginie Viard, the collection's designer, used a modern touch drawn from the fitness and sports industries while paying respect to the Golden Age of cinema.

Renowned photographer Juergen Teller's 2024 Coco Neige ad campaign redefines après-ski elegance for Chanel. Teller, who is well-known for his unique approach that combines high-fashion photographs with a relaxed, snapshot aesthetic, showcases model and Chanel muse Loli Bahia in an environment that challenges conventional notions of skiwear.

For Coco Beach 2026, Chanel reimagines seaside dressing through a lens of restraint, precision, and understated sensuality. Arriving in the quiet wake of the house’s cruise presentation in Biarritz, the campaign reflects a more composed vision of escape, one where leisure is carefully constructed rather than effortlessly spontaneous. Under the creative direction of Matthieu Blazy, the beach becomes less a backdrop and more a studied environment of balance, proportion, and mood.

Chanel's Virginie Viard's latest collection takes inspiration from the animal iconography in Coco Chanel's apartment at 31 rue Cambon.

 Chanel debuted her Métiers d'Art 2024/25 collection in Manchester in December of last year. The collection featured a lot of tweed, a material that has been associated with the company ever since its founder, Gabrielle "Coco" Chanel, showed the renowned tweed suit in 1925. Virginie Viard, the design director of this collection, carried on the tradition by highlighting the adaptability and timeless appeal of tweed.

Tweed was worn in a range of ways this season, with different colors, cuts, and patterns. The Manchester presentation was inspired by the pop culture and musical inventiveness of the 1960s, which resulted in a colorful and lively collection that emphasized the fabric's relevance and versatility.

 Featuring Liu Wen and Jing Boran, the exquisite Coco Crush jewellery collection is unveiled by luxury brand Maison Chanel.

CHANEL unveiled its newest Métiers d'Art collection for Pre-Fall 2023, with top models Rianne van Rompaey and Amar Akway serving as the faces of the advertising campaign. The campaign, which was styled by Ib Kamara and included casting direction by Aurelie Duclos, was captured by renowned fashion photographer Mikael Jansson.

The 1970s pop-soul-funk-disco-punk movement served as inspiration for the collection, which was displayed in a fashion event at Dakar's historic Palais de Justice in Senegal. The collection honoured the skillfulness of the fashion industry.

According to CHANEL designer Virginie Viard, the 1970s were recognised for their "fascinating freedom" and the collection has a number of flared tweed trouser suits, layered wrap skirts worn over trousers, and geometrically patterned beaded vests that capture this attitude. Additionally, this range includes captivating leopard and camellia patterns on colourful knitwear. 

The collection makes sure to acknowledge its African roots, including a range of denim and workwear with an African-inspired aesthetic and a gold pendant shaped like the continent of Africa.

 

Chanel celebrates the start of the new year with a hint of classic elegance, showcasing brand ambassador Jennie for its highly sought-after Coco Crush collection. 

It's no news that we at OTSM are Chanelistas - if that's even a word but if not, it now belongs to Us.

The Chanel SS23 RTW collection was such a MOOD. I don't even know where to start or where to look but all I can say is ~WOWzers...

Chanel has unveiled its Holiday 2023 Watches and Fine Jewellery line, which is a stunning exhibition of masterful craftsmanship with a wide range of items that honour the brand's illustrious past. Photographer Theo Wenner's breathtaking ad, which stars models Adesuwa Aighewi, Kim Schell, and Yoon Young Bae, brings the collection to life. Andy Hillman designed the set, while Emma Wyman was in charge of styling. Hair stylist Mustafa Yanaz, makeup artist Christine Corbel, and manicurist Beatrice Eni took care of the beauty part.

 Chanel's most recent summer 2024 cosmetics ad is a celebration of the beauty of nature. Model and actress Lily-Rose Depp is the face of the legendary brand's advertisements, which feature an amazing range of vivid colours in a sequence of glitzy pictures.

 Kristen Stewart, known for her impact in the worlds of fashion and allure, steals the show as the face of Chanel's fall/winter 2023 makeup collection. Stewart, a renowned brand spokesperson, continues a long-running partnership after previously captivating viewers in Chanel's spring 2023 ready-to-wear campaign. She now contributes her recognizable face to a brand-new collection that captures the spirit of warmth, brightness, and the changing seasons.